While Meat Prices Rise, So Does Chicken’s Popularity
As I predicted in April, beef and pork prices have continued to climb into the summer. Unfortunately, immediate relief doesn’t seem to be on the horizon anytime soon. How are consumers coping? Statistics suggest they’re flocking to chicken. (No pun intended, but admittedly appropriate.)
While the cattle industry continues to struggle with drought plagued issues, pork farmers are still battling the Porcine Epidemic Diarrhea, or PED virus. These calamities have caused pork and beef prices to skyrocket while the price of chicken has for the most part, remained stable.
In case you missed my recent articles on the current meat situation, here ya go:
According to a recent report from the National Chicken Council (NCC), chicken consumption has spiked 17 percent from a similar 2012 study. Although significant, is this increase fueled only by the pocketbook? “Choice retail value (for beef) is the highest it’s ever been,” said William Hahn, an agricultural economist for the USDA. “Movement toward comparatively lower-priced meat, in this case chicken, is to be expected”, he added. Yet, if we take a closer look at the study, it reveals price isn’t the sole motivating factor moving consumers toward chicken.
The study surveyed consumers regarding their grocery chicken purchasing. The results shed light onto the increased chicken consumption numbers. Of the consumers surveyed, 24 percent plan to eat more chicken over the next 12 months. This is three times more than the amount of people in the 2012 survey. More enlightening is their motivation for eating more chicken. 34 percent cited health and nutrition concerns, 32 percent said taste, while only 17 percent used cost as a factor. “With the tight supplies in the cattle and hog herds, and accompanying record beef and pork prices, it’s not surprising to see a double digit increase in chicken consumption this year.” said National Chicken Council Vice President of Communications Tom Super. “What is surprising to me,” Super continued, “is that health and nutrition and taste both topped cost as the reason consumers are turning more to the original white meat.” So, it’s not price.
The results should not be surprising to any health-conscious consumer. The trends of the last couple decades has been redirecting us down a path of a healthier lifestyle, including our diet. Red meat consumption has been on a decline for quite some time. This factor alone would contribute to an increase in healthier meat purchasing. Add an industry-wide drought or disease into the equation and price becomes an additional consideration. Why, it’s no wonder that chicken’s popularity is on the rise. But, it’s not entirely because of chicken’s lower cost. Remember, 32 percent of those surveyed cited taste as their reasoning for purchasing more chicken this year. People love the flavor of chicken.
As a famous cow once quoted, “Eat Mor Chikin” and be sure to frequent BarbequedChicken.com for tasty chicken ideas.
Exactly where are meat prices heading? Here are my projections: Meat Prices-My Predictions for the Remainder of the Year
So, let’s eat some of that popular meat. Here’s some ideas.